A Publication for Ninety Percent at Harrods –
Ninety Percent is a responsible, luxury fashion label sharing 90% of their profits. In Summer 2023, the brand hosted a pop-up at the London department store Harrods. Designed for the centre of the shop space, a wooden plinth holds up an archive book of Ninety Percent’s new collections. The linen-covered publication documents the brand ethos and design values, situating the clothes to their inspiration and muses.
Ninety Percent is a responsible, luxury fashion label sharing 90% of their profits. In Summer 2023, the brand hosted a pop-up at the London department store Harrods. Designed for the centre of the shop space, a wooden plinth holds up an archive book of Ninety Percent’s new collections. The linen-covered publication documents the brand ethos and design values, situating the clothes to their inspiration and muses.
Doing –
Book Design
Copywriting
Photography –
Daniel Archer
Book Design
Copywriting
Photography –
Daniel Archer
Client Team –
Elliot Atkinson
Morgane Nyfeler
Pop-Up Production –
Think19
2023
Elliot Atkinson
Morgane Nyfeler
Pop-Up Production –
Think19
2023
